Daily Archives: October 1, 2013


Three Reasons Why Words Still Matter 1

Forget what you’ve heard about how the value of the printed word decreases every day, how spelling no longer matters and how abbreviations like “JK,” “LOL” and “IMHO” are perfectly acceptable outside of the virtual world. Here are three reasons why words still matter — more than ever: 1. Content, as the cliché goes, is still […]

words in a ball

Splash

Two Lakes Media Group Makes A Splash

Between 1995 and mid-2013, when I was managing editor of three business-to-business magazines, the quality of press releases, submitted articles and social media posts slowly but steadily declined. Companies that laid off their marketing people years ago — no doubt presuming that “anyone can write a press release!” — would email me three pages of […]