How to Write a Better Online Review

When you’re booking a hotel, making a restaurant reservation or considering which book to read next, do you check out the online reviews? My own unscientific research suggests people who write those reviews do it for one of four reasons: 1. They’re bored. 2. They want attention. 3. They have a gripe (legitimate or not) […]

Grammar Points #3: How to Avoid Apostrophe Atrocities

To apostrophe or not to apostrophe? That is the question you need to ask when writing. Otherwise, as August 15’s celebration of International Apostrophe Day made abundantly clear, you will be mocked. Among the best pieces of apostrophe advice we’ve heard? When in doubt, leave it out. But even that smart rule of thumb doesn’t always […]

Four Ways Robin Williams and ‘Dead Poets Society’ Inspire Writers

All of us, regardless of age, have a favorite Robin Williams movie. He was just that kind of actor. As society grapples with the challenges of depression — and the related questions that Williams’ tragic death brings to the forefront — I revisited not only my favorite Robin Williams movie, but one of my all-time […]

How Should Bloggers ‘Read’ Their Audiences? 2

When blogging experts tell you to “write for your audience,” they’re presuming you already know the type of people who read your posts. For the purposes of this particular post, I’m making the same presumption. But how do you actually write for those people? How do you know your words aren’t fluttering above their heads, […]