Testimonials


What Clients and Editors Say About Michael Popke and Two Lakes Media Group: 

 

“Michael Popke is one of the best writers in the country.”

— Jay Hammes, President
 Safe Sport Zone LLC (Racine, Wis.)

 

 

“Michael Popke has transformed our business, which is based on intangible concepts, into a sophisticated, clear and engaging model. Working with Michael is a sheer pleasure, as he grasps our vision and intentions very quickly and guides us through ideas and suggestions that always get us one step further than we anticipated. Michael is also extremely respectful of his clients’ time, budget and objectives. I am grateful that our paths crossed, as his writing and editing skills are a cornerstone of our success.”

— Valérie Berset-Price, Founder/Managing Director
      Professional Passport (Portland, Ore.)

 

 

Today’s homebuyers and sellers start their search online, which means that I better have a presence with personality. I can help with the actual home purchase, but grabbing the interests of people who have thousands of websites and Realtors to choose from? That’s when Mike Popke steps in. He takes my disjointed, 15-minute rant about the topic of the month and turns it into a clear, concise article that showcases my personality. Without Mike, I would be lost.” 

— Anne Baranski, 2014 Realtor of the Year
Bunbury & Associates/Forever Home Real Estate (Madison, Wis.)

 

 

“Mike is, by far, the best freelancer I have ever worked with. I knew I could turn over a project to Mike with confidence that he would handle the interviewing and writing process with utmost professionalism and no need for further supervision. His writing is excellent and requires little to no editing, and he’s also a top-notch proofreader. I would highly recommend Mike for any writing or editing project.”

— Kim M. Wahlgren, Editor
Hardwood Floors (Madison, Wis.)

 

 

“Our clients expect results fast. That’s why I use Mike Popke as my secret weapon. For my McGraw-Hill book, Accelerate the Sale, manuscript editors commented that they had rarely seen a draft so clean. The senior project editor commented that it was a great read and that my voice came through loud and clear; 90,000 words and only six changes. That’s a testament to Mike’s exceptional abilities. I’ve worked with Mike for 16 years, three books and countless articles. If I write it, he edits it. And clients love it.”

— Mark Rodgers, Principal Partner, Peak Performance Business Group/
Author of Accelerate the Sale and The Persuasion Equation (Milwaukee, Wis.)

 

 

“Michael is a true professional! He quickly grasps your vision and consistently delivers high-quality material within deadlines. Michael is one of the rare true wordsmiths left. It’s a pleasure to work with him.”

— Iannick Di Sanza, Marketing Coordinator
Beynon Sports/FieldTurf (Montreal, Quebec)

 

 

“Michael Popke really immersed himself in my project. He met with me multiple times to get a feel for what I was looking for. In the end, he wrote a bio and press release, and designed a MailChimp promo email. He knocked it out of the park with everything. Michael is professional and delivers when he says he will. On top of all that, he is a really nice guy and very easy to work with. I look forward to hiring him to help me promote projects in the future.”

— Dustin Sisson, Founder/Vocalist
Team Data Amplifier (Madison, Wis.)

 

 

“Michael at Two Lakes Media provided content for a website revision I am doing. He listened carefully to my vision and produced content that is engaging, fun to read and effective at communicating to my fans and to others who go to my website. Working with Michael is easy and fun. I highly recommend him.”

— Tisha Brown, Vocalist
(Madison, Wis.)

 

 

Mike’s writing style illuminates our strengths as indie musicians. He has a niche for highlighting parts of our music that we were unaware of. Mike wrote our one-sheet and band bio, and we’ve scored airplay on three  radio stations and will continue to partner with Two Lakes Media to promote our music.”

— Jake Paul, Singer-Songwriter
(Milwaukee, Wis.)

 

 

Mike is a pleasure to work with. His reviews are consistently timely and incisive. He demonstrates a working knowledge of the book publishing industry that enables him to review across genres. I can always count on him to turn in a review that is both insightful and level-headed. We are lucky to have him at PW.

— Annie Coreno, Reviews Editor
Publishers Weekly (New York, N.Y.)

 

 

“Mike has always made his deadlines, handled simultaneous assignments with aplomb, and conveyed his feelings and analyses of the books he’s covered in clear prose. But aside from being a consummate professional, what was also key for me as an editor of his was that we could conduct our business and maintain a relaxed relationship, engaging in conversations about music or current events or issues in the publishing industry. Mike produced great work because he enjoys doing it, and that simple fact is reflected in the results.”

— Alex Crowley, Reviews Editor
Publishers Weekly (New York, N.Y.)

 

 

“My hope was to stay focused while writing; Mike lets writers know if they are straying from where they are headed. When I read typos, it bugs me. I thought I was good at catching them, but he finds more, every time. I wanted someone I could trust — as if with my life story. I felt that trust in Mike from our first meeting. We are glad to pass any written material past Mike for that educated eye. He’s professional, trustworthy and he’s got that all-around-nice-guy feel about him. Mike’s our guy!”

— Christine McDiarmid, Co-Founder
Reallygoods (Nashotah, Wis.)

 

 

“Michael has been unfailingly accurate in content and has fulfilled all deadline and word count requirements. I consider him a reliable self-starter, as most if not all of the content he generated for us over the years resulted from his ideas. He has been a pleasure to work with and I can highly recommend his services as a writer.”

— David Luhrssen, Arts & Entertainment Editor
Shepherd Express newspaper (Milwaukee, Wis.)

 

 

“Michael has been one of the most recognizable writers on the staff, in many instances taking on a wealth of new product to review and completing reviews in a very timely fashion. Our readers look forward to and enjoy his reviews and articles. Michael also spearheaded our “Staff Blog” section. Along with our Web Master, myself and our Editor in Chief, Michael helped put the whole idea together, which has become another important place for our readers to go. He has been a valued member of the team now for 13 years, and I look forward to many more years of his contributions and insight!”

— Peter Pardo, Publisher 
SeaOfTranquility.org (Newburgh, N.Y.)